Improve your chances of being employed by using social media.
It’s a renowned fact that companies, especially big ones, are known to vet candidates’ social media platforms for red flags before making a decision- so why not use that fact to your advantage? Use your social media platforms to enhance your qualifications.
A survey conducted in 2016 by CareerBuilder involving 2,000 hiring managers and human resource professionals revealed that over 52 percent of employers use social media platforms to research job candidates. In fact, about one-third of the aforementioned employers have found content that made them more likely to hire a candidate.
Here’s a short how-to on building a positive, professional online presence to help you stand out.
1. Show your personality.
Nearly 40 percent of those surveyed said that a candidate’s personality on social media platforms helps them determine if said candidate’s personality seems like a good fit with company culture.
How often have you ever thought to yourself: “If only I could get in front of someone and prove I’m a good fit?” With social media, you can easily inject your personality and personal branding in Facebook status updates, Instagram posts, Tweets and even LinkedIn summaries. Sure, your skills and experience qualify you for jobs, but your personality is what ‘seals the deal’.
2. Be who you say you are.
When employers vet you and see that your background information supports your qualifications for the job, you look like the real deal.
Over forty-two percent of employers are font of the idea of being able to validate a candidate’s experience by checking him or her out on social media. Make sure your LinkedIn and other social network profiles are consistent and match your resume.
3. Project a professional image.
What you display in your bio and on social media profiles provide employers with a glimpse of your professionalism– whether you were faking it at the interview for the sake of landing a job, or you’re an individual that naturally carries him or herself with professionalism.
Thirty-eight percent of employers were impressed with the professional image presented by a candidate’s site. Opt to use a high-quality photo (preferably a head-shot) with a neutral background that’s free of distractions, such as pets or other people. Pose for photos in work-appropriate clothes – no topless or alcohol-infused moments. And pay attention to small details such as grammar, punctuation, capitalization and spacing.
4. Demonstrate great communication skills.
Anyone can say they have excellent communication skills– but how can you prove it to your employer? Thirty-seven percent of employers said social network profiles and status updates offered evidence of great communication skills.
As with your social profile, punctuation, spelling and grammar are important too. Also, remember to behave appropriately online. Avoid profanities, arguments and negative rants.
5. Present a wide range of interests.
In a similar survey by CareerBuilder last year, 40 percent of employers opted to select and hire candidates who seemed well rounded on their social media profiles and updates.
Try to share your volunteer involvement (if you have any) and other healthy activities that show how you enjoy spending your free time. However, avoid mentioning controversial or extreme interests.
6. Show your creativity.
Employers often endeavor to seek out candidates who can think outside the box. Thirty-six percent of the employers in last year’s aforementioned survey said that a candidate’s demonstrated creativity on social media made a significant difference in the hiring decision.
Show off your creative abilities online by displaying an infographic resume, using new technology or posting clever/witty status updates.
7. Post great references.
Thirty percent of employers enjoy seeing references posted about a candidate, according to the 2016 survey. Unsolicited or nonreciprocal recommendations are immensely effective in ‘winning the heart’ of an employer.
LinkedIn allows you to display recommendations on your profile, so take the time to ask a boss or happy customer to write one for you. On Facebook, be sure to display your previous workplaces on our bio so interested employers can call said offices to confirm your time there.
8. Display awards and accolades.
In your cover letter or resume, you might have said you were a top performer or gained recognition for your stellar accomplishments. In the 2016 survey, 31 percent of employers found proof of such recognition online and said it worked in the candidates’ favor.
Post for a photo with your award or grab a screenshot to capture your success- then share it for all to see, and embed it in your LinkedIn profile.
9. Interact with the potential employer.
Companies with social media accounts want to engage in conversation to grow their online presence. Twenty-four percent of the employers in last year’s survey revealed that they liked it when a candidate interacted with one of their social media accounts.
Log on to the company’s website to see which social networks are listed, especially the accounts related to careers. Like, comment or share their posts. Be positive and complimentary, and ask questions beyond: “Did you get my application?”
10. Build a large following.
Fourteen percent of employers see a large following or subscriber base as a positive factor, according to the 2016 survey. If many people are following you on your social media platforms, then you might just have something interesting or valuable to say.
Thought leadership and community engagement can benefit the company. Build your following organically (Don’t buy followers, it’s not hard to tell apart real followers from fake ones) by providing information that is valuable to your target audience and your peers. Interact with like-minded professionals online. Gaining a size-able following isn’t easy. But, if you are a good social community citizen, it could be an asset to your future employer(s).
There you have it, 10 tips that will help you land a job with the help of your social media platforms.
Take these tips and go be amazing!