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Hiring Now: SEO & SEM Executive

At Talentbank, we believe in individual growth that resonates with collective success. As you carve out a standout career with us, you also play a pivotal role in empowering and motivating others to reach their full potential.

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Overview

We are seeking a proficient SEO & SEM Executive to join our team. This role is instrumental in elevating our digital presence, focusing on search engine optimization (SEO) and search engine marketing (SEM) strategies. The ideal candidate will be well-versed in the latest SEO and SEM techniques, be a data-driven marketer, and possess the agility to adapt to evolving digital landscapes.

Responsibilities (included but not limited to):

  • Keyword Strategy: Conduct comprehensive keyword research to identify high-value search terms and phrases. Develop an effective keyword strategy for SEO and SEM campaigns.
  • On-Page and Off-Page SEO: Optimize website content and structure for search engines. Implement on-page and off-page SEO techniques to improve organic search rankings.
  • SEM Campaign Management: Create, monitor, and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads. Manage ad budgets and bidding strategies.
  • Content Strategy: Collaborate with content creators to ensure content aligns with SEO best practices, such as keyword optimization, metadata, and internal linking.
  • SEO Audits: Perform regular website audits to identify and address technical SEO issues, including site speed, mobile-friendliness, and indexing problems.
  • Reporting and Analytics: Monitor, analyze, and report on the performance of SEO and SEM campaigns. Use data to make informed decisions and adjustments for ongoing optimization.
  • Competitor Analysis: Conduct in-depth analysis of competitors' online strategies and identify opportunities to gain a competitive edge.
  • Stay Informed: Stay up-to-date with industry trends, search engine algorithms, and digital marketing best practices. Implement the latest techniques to keep the organization at the forefront of SEO and SEM.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 2-3 years of experience in SEO and SEM, with a proven track record of successful campaigns.
  • Proficiency in SEO tools and software (e.g., Google Analytics, SEMrush, Moz).
  • Experience with Google Ads and Bing Ads platforms.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and in a team.
  • Familiarity with HTML and web development is a plus.

Compensation & Allowances:

  • Competitive compensation package reflecting experience and performance.
  • Allowances for courses, workshops, or software subscriptions to enhance skills.
  • Performance-based bonuses tied to campaign success.

Professional Growth & Career Advancement:

  • Opportunities for career advancement within the digital marketing team.
  • Exposure to various digital marketing channels beyond SEO and SEM.
  • Involvement in strategic decision-making related to digital marketing efforts.

Your Day-to-Day Role as a SEO & SEM Executive

As an SEO & SEM Executive, your daily responsibilities center on optimizing our online presence. You'll be actively engaged in keyword strategy, campaign management, and data-driven decision-making, driving our digital visibility and success.
keywording

Keyword Optimization
and Strategy

In your daily role as an SEO & SEM Executive, you'll immerse yourself in the world of keywords. Your day starts by refining and expanding our keyword strategy. This involves researching, identifying new high-impact keywords, and fine-tuning existing ones to ensure that our content and campaigns remain highly visible to our target audience.

campaign

Campaign Monitoring and Optimization

A significant portion of your day revolves around monitoring the performance of our SEM campaigns. You continuously assess various metrics, adjust bidding strategies, and optimize ad content to ensure we're getting the best ROI. You keep a vigilant eye on the pulse of our SEM efforts, making real-time adjustments to drive success.

decision-making (2)

Data-Driven
Decision Making

As an SEO & SEM Executive, you live and breathe data. Your daily activities include analyzing website traffic, click-through rates, conversion rates, and other performance indicators. This data-driven approach guides your decision-making process, enabling you to adapt to ever-evolving digital landscapes, ultimately leading to the improved visibility of our brand.

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